Hindi is classified as an Indo-Aryan language, spoken widely in Northern and Central India. According to the Indian census 2001, 41% of the Indian population comprises of native speaker of Hindi dialects. The Indian constitution accords Hindi (Devanagari Script) as the official language of India. In the Eighth Schedule of the Indian constitution, Hindi is one of the languages among the 22 scheduled languages. Official Hindi generally referred as the Standard Hindi is effectively used for the administration of the government at the national level. In Delhi (Capital city), Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Himachal Pradesh, Bihar, Jharkhand and Chhattisgarh, Hindi is mainly spoken. All these factors pave way for the Hindi translation when one ventures to do business in India. In order to reach the mass, business person have to hire a native Hindi translator.
According to the Indian Census 2001, there are 29 other languages spoken by more than a million native Indian speakers. Assamese, Bengali, Bodo, Dogri, Gujarati, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu and Urdu are spoken in different regional pockets in India. Therefore in order to generate the market for business one has to take the active support of Indian translation providers who have ample number of Indian translator who are well versed in their native languages. Hindi is well understood in rest of the Indian states because it was a part of their educational curriculum as second or third language subject. English is the subsidiary official language but well understood and spoken by the educated community only.
In order to capture the local market in India, businessman or companies have to market their ideas and product details mainly in Hindi language and other regional Indian languages. For generating goodwill among the customer, the product or business idea should be made felt homely. Hindi translators and Indian translators fill the needed bridge in translation to make the business in India successful. The rural pockets Hindi and regional language speaking area of India can be reached in this way. Product advertised in English or foreign languages don’t give much appeal in the Indian market.
The usage of English also generates a foreign feel among the customers who are much impressed with homely or Indian made products. Interest towards the product or business idea can be created only when the business idea or product are localized in their promotional activities mainly in Hindi languages at the national level and in regional languages at the state level. The meaningful and appealing creative writings of the Hindi translators and Indian translators give the boost in the state level local market and national market. The Hindi translation agencies are located in the major cities in the Northern India and Indian translation agencies are spread out in the major cities of the states of India.